Campaign, Events, and Marketing Manager

The Salvation Army — Philadelphia, PA Tags: Marketing Overview Title: Campaign, Events, and Marketing Manager Location: Greater Philadelphia Operations (GPO) Development, 1340 Brown Street, Philadelphia Reports To: Resource Development Senior Manager Availability: Immediate Schedule : Full-time – 40+ hours per week; Flexible hours, with ability to work weekends, as needed Salary and Grade: $58,000-$62,000 annual: 11 Exempt The Salvation Army is hiring and offers truly excellent benefit package to eligible employees including: Generous paid time off every year that includes holidays, up to 3 personal days, vacation time and sick time. Employer funded Pension Plan (company contributions begin after 1 year of employment) Comprehensive health care coverage with low-cost employee premiums, co-pays and deductibles Eligibility for supplemental insurance plans including Short Term Disability, AFLAC and Voluntary Term Life Flexible Spending Accounts Eligibility for the Federal Government’s Public Student Loan Forgiveness Program Most importantly – a job with a good purpose! Position

The Campaign, Events, and Marketing Manager is responsible for planning, coordination, execution and evaluation of Greater Philadelphia signature fundraising events and special fundraising campaigns, including but not limited to the Annual Luncheon and Red Kettle Kickoff and GPO Red Kettle Campaign, that will increase philanthropic support, engagement, and public awareness of The Salvation Army’s mission. Working collaboratively with the Resource Development Senior Manager, this position leads the execution of fundraising events and development marketing initiatives by integrating event management, fundraising campaign promotion, donor communications, sponsorship fulfillment, and brand visibility strategies that advance organizational fundraising goals and enhance the donor experience. Responsibilities Description of Position: Plan, coordinate, execute, and evaluate Greater Philadelphia Development fundraising events and special fundraising campaigns such as the Annual Luncheon and Red Kettle Kickoff and GPO Red Kettle Campaign, ensuring successful implementation from concept through post-event evaluation. Support and coordinate Greater Philadelphia’s Red Kettle Campaign, utilizing incorporating online and digital giving platforms as necessary and appropriate. Track report on Red Kettle Campaign results Serve as the primary staff liaison to the Luncheon Host Committee, leading committee management, planning, and operational execution while partnering with the Corporate Engagement Manager to develop and execute a comprehensive corporate sponsorship strategy that maximizes philanthropic revenue and ensures the committee has the resources necessary to achieve fundraising objectives. Develop and manage event plans, production schedules, budgets, registration systems, timelines, vendor contracts, venue logistics, audiovisual services, catering, entertainment, auctions, and day-of-event operations. Develop and implement integrated marketing strategies and annual marketing calendars that promote fundraising campaigns, events, volunteer opportunities, and community impact, including drafting and scheduling social media content. Collaborate with DHQ Graphic Designer and Development Communications Manager to create, coordinate, and distribute fundraising marketing materials, including sponsorship packages, invitations, advertisements, event collateral, presentations, signage, email campaigns, website content, and donor communications surrounding events and campaigns, while ensuring compliance with The Salvation Army’s brand standards. Collaborate with DHQ Development Communications Manager to maintain The Salvation Army Greater Philadelphia events webpage and maintain all registration platforms, digital communications, and related marketing content to support participation, engagement and donor experience. Manage sponsorship fulfillment by coordinating sponsor communications, recognition opportunities, advertisements, logo collections, benefit fulfillment, VIP experiences, and post-event stewardship activities. Support donor engagement and stewardship initiatives through appreciation events, recognition programs, cultivation activities, stewardship communications, and meaningful donor experiences that strengthen long-term philanthropic relationships. Prepare, monitor and reconcile event budgets while maintaining accurate records related to sponsorships, registrations, attendance, revenue and expenses. Track, analyze, and report key performance metrics related to all fundraising events and campaigns, marketing campaigns, sponsorship fulfillment, donor engagement, attendance, and return on investment to support continuous improvement. Utilize Salesforce and other donor management systems to maintain accurate records, generate reports, support stewardship activities, and assist with fundraising administration. Establish and maintain collabo