Senior Webflow Designer

.com About LawnStarter LawnStarter is the nation's leading on-demand marketplace for lawn care and related services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services. About Growth at LawnStarter Our Growth team drives customer acquisition and conversion across four brands — LawnStarter, Lawn Love, Home Gnome, and ProBase. The marketing sites are central to that work: thousands of organic SEO pages, landing pages, and core site experiences that need to move as fast as the team iterating on them. Today, making changes to our marketing sites requires engineering support. That bottleneck slows down testing, kills momentum, and means conversion opportunities sit on the table. We're moving to Webflow as the source of truth for our marketing sites, and we need someone to own that transition and everything that follows. The Role You'll report to the Director of Design but sit on the Growth team day-to-day, working alongside the entire Growth team including the Technical Growth Manager, the CRO Specialist, data analysts, SEO, Paid, and content. Your job is to make our marketing sites fast to change, beautiful, on-brand, and optimized for conversion — without needing an engineer every time something needs to move. You'll start with Home Gnome, building it right from the ground up in Webflow. From there, you'll bring LawnStarter, Lawn Love, and ProBase into a componentized Webflow design system. This is a chance to define how all four brands show up on the web. The three Growth team roles you'll work with most closely The Designer, Technical Growth Manager, and CRO Specialist are three peers on the Growth team — one tight unit, not three separate orgs. The work runs as a constant collaboration, with the design loop iterating on every test result: You (Senior Webflow Designer) — design the foundation: page templates, page architecture, the component library and design system, interactions and animations, and the UX/UI standards (usability, accessibility, conversion best practices) every page is held to. The system you build needs to be robust and flexible enough that the Technical Growth Manager and CRO Specialist can spin up new pages from it without coming back to design every time. You step in when there's a new template, a new pattern, a major test-driven iteration, or a brand-new flow. Technical Growth Manager — takes your templates, page architecture, and components and makes them production-ready: CMS architecture, programmatic page infrastructure, production page builds, structured data, analytics implementation, and the same-day test rollout SLA. Once the foundation is in place, they spin up new pages directly from the system — that's how the team moves fast. CRO Specialist — owns the conversion testing roadmap, test design, hypotheses, and reads results. They can also spin up test pages from your templates and components when speed matters. You and the CRO Specialist work tightly together: they bring the conversion lens, you bring the design and UX lens, and you iterate on templates, page architecture, and components based on what the data shows. The whole model only works through close collaboration. The system isn't handed off and forgotten — it evolves as the three of you ship, test, and learn together. What makes this role different: You design AND build in Webflow : This isn't a Figma-to-handoff role. You design the page templates, page architecture, components, and UX/UI standards that define the marketing sites, and you build them directly in Webflow. Design happens in Webflow, not Figma. Embedded with Growth, not siloed in Design : You sit with the people running experiments, analyzing conversion data, and optimizing funnels. Design decisions here are measured in conversion rates, not likes. Multi-brand site ownership : You design the marketing site experience across four brands — each with its own identity, sharing a foundation you build and maintain. AI-native by default : Claude Code and Claude are core to how you work, not novelty add-ons. What You'll Own The marketing site design and foundation across four brands : Page templates, page architecture (section flow, hierarchy, layout patterns), navigation, key flows, hero patterns, conversion patterns. The system you design needs to be flexible and robust enough that the Technical Growth Manager and CRO Specialist can spin up new pages directly from it — without coming back to design for every page. Visual design and brand execution at a high bar : This is core to the role. The marketing sites need to look modern, polished, and unmistakably on-brand for each of the four brands — and they need to hold up against the best marketing sites on the web. You're the quality bar for typography, spacing, hierarchy, color, imagery, composition, and all the details that separate good from great. Strong visual design and disc